Account analytics is a great way to view all of your SMS marketing data from your account in one place.
Account analytics is also available for email. Learn more in Account analytics for email.
Account analytics can help you:
See how your account is performing: where things are working well and where you might benefit from greater focus.
Export all of your SMS data into .CSV files for further analysis or other uses outside of Dotdigital.
Before you start
Things you need to know:
Parent (top-level) accounts with Cross-account analytics enabled see the Cross-account analytics page instead of Account analytics.
Access Account analytics for SMS
Go to Analytics > Account analytics
Select the SMS tab.
Set date range
You can use the date range filter to show SMS data from a specific period of time.
Select DATE RANGE in the top-right to open the Date options side panel.
Choose either:
Pre-defined date range
Expand the date range drop-down menu and select your pre-defined date range.Custom date range
Use the date picker to choose your Start date and End date.
You can select a maximum date span of two years.
Select APPLY.
Usage
The Usage table shows your account’s SMS usage for the current month.
This is not affected by any date range filter you apply to the page.
SMS highlights
The SMS highlights tiles display an overview of SMS metrics for your account.
You can change the metric displayed on individual tiles if you want to. To do this, expand the title drop-down menu for the tile and select a metric.
Account performance
Use the account performance graph to compare up to six different metrics.
Add metrics to the graph
To add a metric to the graph:
Select EDIT to the bottom right of the graph to open the Selected metrics side panel.
Select the + icon for an empty slot and choose a metric to add to the graph.
To remove a metric from the graph select the X button next to a metric.
Select APPLY.
Date granularity selector
To choose how the graph displays date data:
Expand the date granularity drop-down menu to the top right of the graph.
Choose a new date granularity from the list.
Costs
Use the costs table to compare your cost metrics across different countries.
Costs is only visible to parent (top-level) accounts.
Display metrics
To display metrics on the table:
Select DISPLAY.
Select the checkboxes next to the metrics you want to show. Clear the checkboxes to remove metrics from the table.
Select APPLY.
To order the table’s data, expand the Sort by dropdown menu and choose a sort order.
You can also select any of the table’s column headers to sort the table data by this metric. Select the header again to switch between ascending or descending order.
Sending and delivery
The sending and delivery displays SMS sending and delivery metrics for the account.
Display metrics
To display metrics on the table:
Select DISPLAY.
Select the checkboxes next to the metrics you want to show. Clear the checkboxes to remove metrics from the table.
Select APPLY.
To order the table’s data, expand the Sort by dropdown menu and choose a sort order.
You can also select any of the table’s column headers to sort the table data by this metric. Select the header again to switch between ascending or descending order.
Export SMS Account analytics data
You can export data as a CSV file from the following areas of Account analytics for SMS:
SMS highlights
Usage
Costs
Sending and delivery
To export a CSV file from one of these areas, select EXPORT.