Account analytics for SMS

Learn how to use account analytics to examine your SMS marketing data across your account.

Overview

Account analytics is a great way to view all of your SMS marketing data from your account in one place. Account analytics can help you:

• See how your account is performing - where are you excelling and where do you need more focus.
• Export all SMS data into .CSV files for further data analytics.

Before you start

Things you need to know:

• Account analytics is also available for email.
  

  To learn more, check out the article Account analytics for email.

• Parent accounts with Cross-account analytics enabled see the Cross-account analytics page instead of Account analytics.
  

  To learn more about Cross-account analytics, check out the articles Cross-account analytics for email and Cross-account analytics for SMS.

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Access Account analytics for SMS

To access Account analytics for SMS , go to Analytics and select the SMS tab.

Manage reporting data

To get started with Account analytics, you need to choose the time period you want to see data for.

Set date range
Use the date range filter to show data from a specific period of time.

1. Select DATE RANGE in the top-right to open the Date options side panel.
   
2. Choose either Pre-defined date range or, if you want to choose specific dates, select Custom date range.
   1. For Pre-defined date range, expand the date range drop-down menu and select your pre-defined date range.
   2. For Custom date range, use the date picker to choose your Start date and End date.
      

      You can select a maximum date span of two years.

3. Select APPLY.

Add campaign tag filter
You can add campaign tag filters, to add tagged campaigns to your analytics:

1. Select FILTER in the top-right to open the Campaign tag filter side panel.
   
2. Select the checkboxes for the campaign tags you want to include in your analytics.
   
   • Select the Tag name checkbox at the top to quickly include or exclude all campaign tags.
   • Enter campaign tags into the search bar to find specific campaign tags.
   
   
3. Select APPLY.

SMS highlights

Use the SMS highlights tiles to see an overview of metrics from your account.
To change the metric displayed on individual tiles, expand the title for the tile and choose a metric from the drop-down menu.

Account performance

Use the account performance graph to compare up to six metrics.

Add metrics to the graph
To add a metric to the graph:

1. Select EDIT to open the metrics side panel.
   
2. Select the + button and choose a metric to add to the graph.
   
3. Select APPLY.
   

   To remove a metric from the graph select the X button next to the metric.

Date granularity selector
To choose how the graph displays date data:

1. Expand the graph’s date granularity drop-down menu.
2. Choose a new date granularity from the list.
   

Costs

Use the costs table to compare your cost metrics across different countries.

Costs is only visible to parent accounts.

Display metrics

To display metrics on the table:

1. Select DISPLAY.
   
2. Select the checkboxes next to the metrics you want to add.
   
3. Select APPLY.

Order the table
You can order the table’s data by selecting a metric from the tables top row, or selecting Sort by in the DISPLAY side panel.

Sending and delivery

Use the sending and delivery table to compare sending and delivery metrics.

Display metrics
To display metrics on the table:

1. Select DISPLAY.
   
2. Select the checkboxes next to the metrics you want to add.
   
3. Select APPLY.

Order the table
You can order the table’s data by selecting a metric from the tables top row, or selecting Sort by in the DISPLAY side panel.

Export CSV file

You can export data as a .CSV file from the following areas of Account analytics:

• SMS highlights
• Costs
• Sending and delivery

To export a .CSV file from each of these areas, select EXPORT .CSV.