Add personalisation to your email campaign or landing page using data fields:
To add personalisation, move your cursor to where you want the personalisation to appear in your campaign or landing page and select DATA FIELDS in the toolbar.
This produces a panel on the right-hand side showing a list of available contact data fields you can insert.
default contact data fields: email, first name, full name, gender, last name, last subscribed, postcode, and your SMS data fields.
created contact data fields: any contact data fields you've created for your account (e.g. date of birth, city, company name, etc.)
account data fields: sender address (the postal address for the account) and a safe sender message (which includes the 'from' address you're using for the campaign)
From the list, select the contact data field you want to add as personalisation. This inserts a placeholder into your campaign that will be replaced with the personalised data for each recipient.
To see a sample of how your campaign or landing page looks with personalisation, use the Preview option's personalisation function. This allows you to find a contact and preview how the personalisation will specifically look to them.