Email marketing is a powerful tool for your business, and crafting the perfect email campaign can improve your engagement with your contacts. Our AI pup, WinstonAI, is here to help with two helpful features: Subject line assistant and Campaign assistant.
Before you start
Things you need to know:
WinstonAI is an artificial intelligence tool powered by Microsoft Azure’s OpenAI service and ChatGPT, and it might produce incorrect responses. It is crucial to examine any suggestions provided by the WinstonAI feedback assistant thoroughly before making changes to your email campaign.
WinstonAI runs against a model in Azure that's specific to Dotdigital. The model discards all information after providing feedback on your campaign.
Based on a fair usage policy, we ask you to use WinstonAI responsibly. Maximum 200 requests per account every 24 hours.
Minimum words and character counts:
WinstonAI Subject line assistant – Minimum: 9 characters.
WinstonAI Campaign assistant – Minimum: 30 words.
Subject line assistant
By analysing the content of your subject line, WinstonAI gives you two types of feedback:
Engagement level
WinstonAI gives you valuable feedback on the engagement level and potential effectiveness of your subject line.
Alternative suggestions
To save time and help inspire, WinstonAI automatically generates three alternative subject lines, based on your original subject line and the last 25 subject lines used. These suggestions are designed to capture the recipient's attention better and increase the chance of engagement.
Subject line assistant use cases
You can use the WinstonAI Subject line assistant for various use cases, such as improving your open rates, communicating more effectively, and enhancing the effectiveness of your marketing campaigns by using attention-grabbing subject lines.
Use WinstonAI Subject line assistant
To get WinstonAI's suggestions for your email subject lines:
Create or edit an HTML Email campaign as normal.
Learn how in Create, build, and send an email campaign.On the Create page of the email creation flow, enter a subject line and then select the WinstonAI icon.
WinstonAI reviews your subject line and your last 25 subject lines used and, in a few seconds, produces some feedback on your subject line and three alternative suggestions for improving and optimising it.
Review WinstonAI’s feedback, but only make changes you are sure about. To add a suggested subject line, select the subject line you want to use.
For additional or alternative feedback, feel free to try again.
To give feedback on a suggested subject line, select either the thumbs up or thumbs down icon.
Campaign assistant
By analysing the content of your email, WinstonAI gives you five pieces of feedback to improve your content:
Alternative subject line
Suggests a different subject line for your email and the reasoning behind its potential effectiveness.
Positive feedback
Identifies a particular aspect of your email that stands out and provides a compliment. Use this to understand what works well and how to build on your strengths.
Constructive criticism
Pinpoints any part of your email that might be unclear or confusing to the average reader. Use this to take onboard constructive criticism for improving the clarity and messaging of your campaign.
Creative idea
Provides a unique, out-of-the-box suggestion for something fun and engaging you could include in your email. Use this to find inspiration for a creative twist that makes your campaign more engaging.Note that visual elements are not included in these suggestions.
Tone evaluation
Considers your email's overall tone and determines whether it's positive, negative, or something else. Use this to ensure your message aligns with your brand voice and resonates with your audience.
Campaign assistant use cases
You can use WinstonAI Campaign assistant for various use cases, such as refining your copy for better audience understanding, and boosting engagement with more fun and creative content ideas.
WinstonAI can also help ensure you've aligned the tone of your emails with your brand voice and audience preferences, while identifying the strengths of your email campaign to build upon and optimise future communications.
Use WinstonAI email campaign assistant
To get WinstonAI's suggestions for your email campaign:
Create or edit an HTML Email campaign as normal.
Learn how in Create, build, and send an email campaign.
On the EasyEditor toolbar, select the WinstonAI icon.
WinstonAI reviews your campaign and, in a few seconds, produces five suggestions for improving and optimising your campaign content.
Review WinstonAI’s feedback, but only make changes you are sure about.
For additional or alternative feedback, feel free to try again.