Email marketing is a powerful tool for your business, and crafting the perfect email campaign can improve your engagement with your contacts. WinstonAI, is here to help with two helpful features: Subject line assistant and Campaign assistant.
Before you start
Things you need to know:
WinstonAI is an artificial intelligence tool powered by Microsoft Azure’s OpenAI service and ChatGPT, and it might produce incorrect responses. It is crucial to examine any suggestions provided by the WinstonAI feedback assistant thoroughly before making changes to your email campaign.
WinstonAI runs against a model in Azure that's specific to Dotdigital. The model discards all information after providing feedback on your campaign.
Based on a fair usage policy, we ask you to use WinstonAI responsibly. Maximum 200 requests per account every 24 hours.
Minimum words and character counts:
WinstonAI Subject line assistant – Minimum: 9 characters.
WinstonAI Campaign assistant – Minimum: 30 words.
Subject line assistant
Subject line assistant use cases
You can use the WinstonAI Subject line assistant for various use cases, such as improving your open rates, communicating more effectively, and enhancing the effectiveness of your marketing campaigns by using attention-grabbing subject lines.
Subject line options
By analysing the content of your subject line, WinstonAI can give you several types of feedback and suggestions:
Subject line option | Description |
Feedback | WinstonAI gives you feedback on the subject line’s grammar, spelling, punctuation, and style. He also provides some suggestions for you. |
Check grammar | WinstonAI checks for any potential grammar, spelling, and punctuation errors in your subject line, and provides a suitable alternative. |
Change tone | WinstonAI analyses your subject line and change its tone using a range of writing styles for you to choose from. |
Change length | WinstonAI helps shorten or extend the length of your subject line. |
Rephrase text | WinstonAI analyses your subject line and help you to rephrase it however you want. |
Add emojis | WinstonAI helps you add some character to your subject line by including some appropriate emojis. |
Use WinstonAI Subject line assistant
To get WinstonAI's assistance for your email subject lines:
Create or edit an HTML email campaign as normal.
Learn how in Create, build, and send an email campaign.
On the Create page of the email creation flow, enter a subject line and then select the WinstonAI icon.
Choose one of the subject line options:
Feedback
WinstonAI scans your subject line and provides feedback and a suggestion.
Select USE to replace your original subject line with WinstonAI’s suggestion, or select COPY to copy WinstonAI’s suggestion to your clipboard, and paste it back into your subject line or somewhere else.
Check grammar
WinstonAI scans your subject line and provides grammar feedback and a suggestion.
Select USE to replace your original subject line with WinstonAI’s suggestion, or select COPY to copy WinstonAI’s suggestion to your clipboard, and paste it back into your subject line or somewhere else.
Change tone
Select one or two of the style choices and wait for WinstonAI to create a suggestion.
Select USE to replace your original subject line with WinstonAI’s suggestion, or select COPY to copy WinstonAI’s suggestion to your clipboard, and paste it back into your subject line or somewhere else.
Change length
Choose either SHORTEN or EXPAND, WinstonAI creates a new suggestion of your subject line that is a different length.
Select USE to replace your original subject line with WinstonAI’s suggestion, or select COPY to copy WinstonAI’s suggestion to your clipboard, and paste it back into your subject line or somewhere else.
Rephrase text
Choose one the rephrase styles and wait for WinstonAI to create a suggestion.
Select the suggestion use it.
Add emojis
WinstonAI creates a new suggestion of your subject line with emojis added in.
Select the suggestion use it.
Campaign assistant
By analysing the content of your email, WinstonAI gives you five pieces of feedback to improve your content:
Alternative subject line
Suggests a different subject line for your email and the reasoning behind its potential effectiveness.Positive feedback
Identifies a particular aspect of your email that stands out and provides a compliment. Use this to understand what works well and how to build on your strengths.Constructive criticism
Pinpoints any part of your email that might be unclear or confusing to the average reader. Use this to take onboard constructive criticism for improving the clarity and messaging of your campaign.Creative idea
Provides a unique, out-of-the-box suggestion for something fun and engaging you could include in your email. Use this to find inspiration for a creative twist that makes your campaign more engaging.Note that visual elements are not included in these suggestions.
Tone evaluation
Considers your email's overall tone and determines whether it's positive, negative, or something else. Use this to ensure your message aligns with your brand voice and resonates with your audience.
Campaign assistant use cases
You can use WinstonAI Campaign assistant for various use cases, such as refining your copy for better audience understanding, and boosting engagement with more fun and creative content ideas.
WinstonAI can also help ensure you've aligned the tone of your emails with your brand voice and audience preferences, while identifying the strengths of your email campaign to build upon and optimise future communications.
Use WinstonAI email campaign assistant
To get WinstonAI's suggestions for your email campaign:
Create or edit an HTML Email campaign as normal.
Learn how in Create, build, and send an email campaign.
On the EasyEditor toolbar, select the WinstonAI icon.
WinstonAI reviews your campaign and, in a few seconds, produces five suggestions for improving and optimising your campaign content.
Review WinstonAI’s feedback, but only make changes you are sure about.
For additional or alternative feedback, feel free to try again.