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Set up an auto responder for email campaigns

Send an automatic reply when contacts respond to your email campaigns.

Gareth Burroughes avatar
Written by Gareth Burroughes
Updated today

Auto responders let you send automatic, prewritten replies when someone responds to your email campaign. You can set up auto responders for individual campaigns using triggered email sends. This helps improve engagement and saves time by ensuring contacts receive timely follow-up without manual action.

Dotdigital offers two types of auto responders:

  • Default auto responses that work across all campaigns

  • Campaign-specific auto responses that are set for individual campaigns using triggered email sends.


Before you start

Things you need to know:

  • The campaign you want to use as an auto responder must be a triggered campaign.

  • You need admin permissions to manage default auto responses and enable triggered campaigns.


Set up an automatic response for a campaign

  1. Go to Campaigns > Email and either select NEW CAMPAIGN, or select an existing campaign to edit it.

  2. From the EasyEditor design view, select SAVE & CONTINUE until you reach the Contacts step of the campaign creation process.

  3. Select + ADD AN AUTO RESPONDER TO THIS CAMPAIGN at the bottom of the page.

  4. In the Auto responder window, expand the Auto respond with drop-down menu and select the triggered campaign that you want to send to the recipients who reply to the campaign.

  5. Select SAVE.

    You see confirmation that the autoresponder has been set at the bottom of the page.

  6. Select SAVE or SAVE & CONTINUE.

Your auto-responder campaign is sent to any contact who replies to the campaign from this point on.


Edit or remove an auto responder

  1. Select An auto responder has been added to this campaign at the bottom of the Contacts campaign creation step.

  2. Expand the Auto respond with drop-down menu and select a different triggered campaign or select None to remove the auto responder from the campaign.

  3. Select SAVE.

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