We use calculations, in combination with your email campaign activity, to create the valuable percentage metrics you see in your email reports. In this article, we’ll show you where each value comes from and how we calculate each section of the report.
Understand the percentages in your email reports
To view your email report percentages, go to Analytics > Reports, and select a campaign.
All equations are written as X / Y x 100 = %. If there’s no data available for the Y value, 0 is used.
At a glance
This is how we calculate the At a glance percentages:
This is how we calculate the Delivery report percentages:
This is how we calculate the Interaction percentage:
Top links and clicks
This is how we calculate the Top links and clicks percentages: