Before you start
To avoid duplication, we recommend that you disable any abandoned cart email series that you might already have running when enabling an abandoned cart program.
It's possible, but not advised, to run an abandoned cart program and the email series alongside each other.
You must have created and activated the abandoned cart program containing the emails you want to send in Dotdigital.
You must not set a program or delay in the Dotdigital Tag settings.
Found under Connect > Connect website in Dotdigital.
These settings must be configured in Magento, as described below.
Learn more
The abandoned cart program is similar to the Email Series functionality, but provides a greater level of flexibility and customisation.
You can use the program builder to its fullest capabilities to tailor abandoned cart journeys to fit your needs. It’s possible to send different types of content based on, for example, the price of a cart, the products chosen, or even a contact's previous interactions with your campaigns.
When customers or guests add products to their cart and then abandon the purchase, their cart information is automatically imported to Dotdigital and stored as CartInsight data against the contact. You can use this data in your campaigns to display the cart contents by using the abandoned cart building block within EasyEditor.
If your account instance has more than one website, you can configure different emails and settings for each one.
Before you start
Things you need to know:
You can find the connector files in our GitHub repository.
Set up Exclusion Rules
To test your abandoned cart program once you have created and activated it, you can add Exclusion Rules to the connector settings to prevent visitors from being enrolled unless the conditions are met.
The Create an abandoned cart program article lists an alternative method of testing through Dotdigital only.
In your account go to Marketing > Exclusion Rules.
Select Add New Rule and then select your type and websites.
Select Save.
Go to Conditions and select the combination match. If you are using multiple lines choose ANY instead of ALL.
Expand the Attribute drop-down menu and select Email.
Expand the Condition drop-down menu and select IS NOT.
Enter the email address that should receive the abandoned cart email into the Value field.
This prevents emails being sent to any visitor but the email address listed in that field.
Enable the abandoned cart program
Go to STORES > Configuration > Dotdigital > Abandoned Carts > Abandoned Cart Program.
Expand the Enrol abandoned cart to drop-down menu and select your abandoned cart program.
Only programs in an Active state are listed. If you don’t see your program, check that it’s activated in Dotdigital.Expand the Enrol abandoned cart after drop-down menu and select the time frame you want to wait once a cart is abandoned before a contact is enrolled on to the program.
15 minutes is the minimum and 12 hours is the maximum.Select Save.