Automation: Getting started - Magento 1

Automate messaging to visitors to your online store.

Henry Huish avatar
Written by Henry Huish
Updated over a week ago

Program enrolment actions

You can enrol contacts into a specific automation program created in Dotdigital's program builder, based upon the following actions:

  • Becoming a new customer

  • Becoming a new subscriber

  • Creating a first order as a customer or guest

  • Creating an order as a customer

  • Creating an order as a guest

  • Submitting an approved review

  • Creating a new wishlist

This means all of these types of contacts can become instantly engaged with tailored programs and receive your targeted campaigns, offers and promotions automatically and seamlessly.

In addition, you can choose to enrol contacts into programs based upon a change in order status.

Learn more about creating programs in Dotdigital in the Program builder section of our Help Centre.

Other types of automation

You can also enable and configure:

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