Add coupon codes to your campaigns with Uniqodo

Learn how to use Uniqodo coupon codes in your email campaigns.


The Uniqodo app block integration adds Uniqodo app blocks to EasyEditor, letting you drag and drop coupon codes directly into your campaigns.

You can use coupon codes in your campaigns for many different reasons, but here are a few ideas to get you started:

  • Customer acquisition
    Offer new subscribers a discount code as a welcome gift when subscribing to your mailing list.
  • Customer retention
    Offer exclusive discounts to your customers to try and boost repeat purchases, improve loyalty, or encourage them to make a purchase.
  • Product launches
    Drive sales for your new products by offering a discount.
  • Abandoned cart recovery
    Add a coupon code to your abandoned cart emails to incentivise customers to complete their order.
  • Promotions
    Drive sales during crucial shopping periods such as Christmas, Black Friday, and Cyber Monday.

Before you start

Things you need to know:

  • Uniqodo App blocks are only available for use in email campaigns, not pages or forms.
  • Changing the end date in Uniqodo to end a promotion manually, or pausing a promotion, removes the App block from your account. Once your promotion has expired, you must update your campaigns to remove any old app blocks.
  • Changing the title of the promotion in Uniqodo changes the title of the App block in EasyEditor.
  • If you use a promotion redemption or code claim limit, codes aren't issued, and the App block is removed once the limit is reached.
  • App blocks are automatically removed from EasyEditor after a promotion expires.
  • If a promotion previously used with EasyEditor is reactivated, it becomes available in EasyEditor again.

1. Add API details to Uniqodo

To add your Dotdigital API details into Uniqodo:

  1. In Dotdigital, create an API user.
    To learn how, check our the article Create an API user.
  2. In the Uniqodo platform, go to Settings > Third Party Integrations.
  3. Select Add new API credentials.
  4. Expand the Third Party System drop-down menu, and select Dotdigital.
  5. Enter your Dotdigital username and password.
  6. Select Create.


2. Create a promotion on the Uniqodo platform

To create a promotion on Uniqodo:

  1. Go to Promotion Management > Create a Promotion > Distribution Settings.
  2. For Select a distribution partner, select Dotdigital.
    Or you can enter Dotdigital into the search field on the top right of your screen.
  3. Under Code Issuance, choose whether to upload your unique codes or use Uniqodo-generated codes.
  4. When you’ve finished the promotion setup, select Complete Promotion Setup.
  5. Your promotion is automatically added as an app block in EasyEditor in your Dotdigital account.

3. Add the Uniqodo app block to a campaign

To add a Uniqodo app block to a campaign:

  1. In Dotdigital, either create a new campaign or edit the campaign you want to add the Uniqodo block to.
    To learn more, check out the article Create, test, and send an email campaign.
  2. From the EasyEditor Build menu, expand the Uniqodo Promotions app block menu.
  3. Find the promotion you want to add, then drag it into place on the EasyEditor canvas.
  4. Finish editing your campaign and send your campaign.
    To learn more about using EasyEditor, check out the section Use EasyEditor to edit your email campaign.
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