Learn to use split testing to test multiple subject lines, from-names, and from-addresses of your email campaigns.
Our system includes a split-testing function that enables you to test several different variables within your campaigns, such as subject lines, friendly from names, content and even your email from address. Each version of your campaign is analysed to determine which is performing the best and the balance of your emails are sent using that version. This allows you to test and maximise your campaign using the best performing content.
You're able to choose the metric with which a split test winner is judged - opens, clicks and ROI. To be able to choose the ROI metric, however, you'll need to already have ROI tracking set up for your account.
Enabling and setting up split testing
Use the Create stage (step 1) of the campaign creation process to enable the use of split testing. Select Split test settings to access the following options - subject lines, friendly from name, creative and from address:
You can select one, some or all of these options. Make your selections by switching the toggle to Enabled, and then select Apply.
You'll then have a version A and a version B of your campaign to set up, as indicated by the tabs.
Select the different tabs to switch between the different versions of your campaign.
You can add more versions by selecting the plus tab, up to a maximum of 10.
If you want to revisit and edit your split testing setup, you can do this any time during the campaign creation process by selecting step 1 Create and then selecting Split test settings.
Once you've finished setting up your split test versions, select Save or Save & continue to move on to content creation in EasyEditor.
If you've selected creative as one of your split testing variables, EasyEditor displays a version A and B (and C, D, and so on, depending on how many split test versions you have) of your template.
You may also find the following articles useful: