EasyEditor is a powerful tool that allows you to create, edit, and style both email campaigns and landing pages without having to write a single line of code. The source code is available for you to edit if you want to, but the drag-and-drop functionality of EasyEditor allows you to build and style your content directly in the design view.
Before you start
Things you need to know:
Campaigns must include an unsubscribe link.
Campaigns must not contain links from other campaigns, for example a View in browser link for a different campaign in your account
Campaigns must not contain full web addresses as link text. Instead, use a descriptive piece of text and embed the link.
You won't be able to save your campaign if it doesn't conform to these requirements.
If you edit a campaign in multiple tabs simultaneously, or if multiple people are working on a single campaign at the same time, changes may be overwritten.
You can restore a previous version of your campaign if you need to. Expand the UTILITIES drop-down menu in the EasyEditor and select Restore.
Get to know EasyEditor
When you’re starting off from one of our free templates, there are a number of content blocks already added to the campaign. All you need to do is edit their content or position to your liking.
The EasyEditor toolbar is displayed above the design canvas. This toolbar is dynamic and changes depending on whether you're editing text or images. The relevant options for the content you’re working on become available to you automatically.
If you select a text area on your template, the toolbar displays options related to working with text. If you select an image, the toolbar switches to display image-related options. The Build tab also automatically expands the Images section.
The left side menu contains all the different building blocks you can add to your campaign in the Build tab and the Styles tab allows you to change colours, borders, padding, device display options and more.
Above the main toolbar, there are a few other options available.
Here you can use the Undo and Redo tools, open a preview, perform a test send, or access the Utilities menu which allows you to access the source code, among other options.
Learn more in Review tools for email campaigns: the Utilities menu.
You can also save your campaign or landing page using the SAVE button. For email campaigns, the SAVE & CONTINUE button takes you to the next step in the campaign creation process.
EasyEditor blocks
You can identify a block’s type by hovering over it. The block’s content type is displayed in the header:
Move a block
To move blocks around the EasyEditor design canvas, select and drag them by the header. A dashed line shows you where else on the canvas the block you’ve selected can be placed.
Add a block
Similarly, you can add a brand new block by selecting and dragging it from the left side menu and placing it onto the canvas. The Build tab of the menu contains all the different content blocks available to you.
Some block types can contain other blocks. For example, a column block can have other block types, such as text, images, or buttons, nested inside it.
Try to keep your design simple and avoid multiple layers of nested blocks, as this can vastly increase the HTML size of your campaign, which can cause it to be clipped in Gmail.
Edit the content of a block
Select a block to edit the content inside it, for example, to replace some text or change an image. Depending on the type of block you have selected, a range of options will be available to you in the left side menu.
Delete or copy a block
You can also duplicate or delete a block using the relevant icon in the block header.
More EasyEditor actions
Below we cover a few other common things you might want to do with your campaign.
Upload and insert an image
Select Images in the left side menu.
Select the Add icon ( + ) and choose an image from your computer.
The chosen image is uploaded to the image manager and is available in the side panel.Drag and drop the image into your campaign. You can either add the image to an existing image block, replacing any previous image, or just drop the image to an available space on the design canvas. It‘s automatically placed into an image block for you.
If the image you want to use in your campaign has already been uploaded, you can just skip straight to dragging it from the left side menu into your campaign.
To organise images into folders, edit images, download images, or move images to the recycle bin, select MANAGE to open the image manager.
Learn more in Add, insert, and edit images in EasyEditor and Use the image manager.
Add a link to a web page
Highlight the text that you want to turn into a link, and select LINK in the toolbar.
By default, the link type is already set to Hyperlink.
Under Add a hyperlink (standard link URL):Add or edit your link text, if you need to.
Enter the link’s URL.
Optionally, you can also:
Add a link title - this is the text displayed when you hover over the link, and it is also used by screen readers.
Add link groups - use link groups to organise different links from your campaigns together. This is useful for link click reporting and link click segmentation.
Add a link name - enter a link name (keyword), so you can track which links are selected when you view your reports. This can be particularly useful if you have the same link URL in more than one place in your campaign - a different link name for each means you can differentiate the links in your reporting.
Select Do not track this link - if you don't want to track any clicks on this link, meaning we don’t store any data about contacts who may have engaged with this particular link.
Once you’re happy with your link settings, select INSERT to add the link to your campaign.
Add or edit a button
Drag a button block onto the design canvas from the left side menu.
Select the button block. On the Settings tab of the left side menu, select ADD A LINK.
Select the type of link you want to add to your button, add the relevant details, and then select INSERT.
On the Settings tab of the left side menu, adjust the colour, alignment, padding and minimum width of your button.
Select BORDERS to adjust the button’s border colour, width and radius.
Learn more in Using button blocks.
Preview your campaign
Once your campaign has content in it, select PREVIEW on the right of the top toolbar to see how the campaign should look in your recipients’ inbox.
Campaign previews
The preview tool gives a good idea of how your campaign should appear to your contacts, however previews in a browser can only be approximate, so we strongly advise you to perform text sends to different mail clients and devices. You can also make use of our inbox testing tool.
Learn more in Test your campaign.
The preview tool allows you to:
Switch between HTML and plain text versions of your campaign using the drop-down menu in the top left.
Check how your campaign looks on desktop, tablet and mobile. To do this, select the relevant icon in the top right of the Campaign preview window.
See the campaign with or without the images. To do this, toggle the Images switch to On or Off.
Preview the campaign as a specific contact.
To do this, select the Personalisation icon and search for the contact using their email address. Select FIND, and then select the Preview icon for the contact you want to view as. Alternatively, select SHOW RECENT to display the ten most recent contacts you’ve imported and preview each one in turn.
This feature is useful for campaigns which make use of personalisation or dynamic content, for example.
Select the dynamic content icon to preview any dynamic content you may have
This option is only available if your campaign contains any dynamic content.
Preview a split test campaign
Switching between split test version in a preview is only available when using the previewing tool outside of EasyEditor.
To do this:
Go to Campaigns > Email.
Select the Preview icon for the campaign you want to view.
Expand the drop-down menu in the top right of the Campaign preview window and select which content version you want to preview.
When inside EasyEditor, you can only preview the split test version of the campaign you currently have open in the editor.
Keyboard shortcuts
We've also included keyboard shortcuts so you can make even speedier use of the preview tool:
1, 2 and 3 switch between desktop, tablet and phone previews, respectively.
r rotates between landscape and portrait views when previewing in tablet and phone formats.
i switches between images being on and off.
h and t switch between HTML and plain text.
p opens the personalisation preview dialogue window.
d opens the dynamic content preview dialogue window.
Esc closes any dialogue window, including the overall campaign preview window.
Once you’re happy with your campaign preview, select SAVE & CONTINUE.
Next steps