Product recommendation builder

Summary

The product recommendation builder can be found under the Campaigns menu. When you click to create a recommendation, the builder screen is shown. It allows you to setup rules to filter products for the following recommendations:

  • Best sellers
  • Most Viewed
  • Trending

Example product recommendation

This best seller recommendation has three parts. Include and exclude conditions, which filter the products, and a fallback.

The filtering works like the contact segment builder. By combining and/or conditions, you can create any rules you wish. Your filters can target any product attributes, including enrichment tags.

Once setup, you can add product recommendations to an email campaign or landing page.

Fallbacks

A product recommendation can include a fallback. This is a secondary recommendation. It is used when the main recommendation fails to find enough products.

Use fallbacks when:

  • You create very granular filtering and you may not always find enough products.
  • You have a high turnover of products or low stock levels.
  • You use long-running automation programs. Even if you forget to update your recommendation, for example if products are no longer stocked, products should still be found.

How fallbacks work

If a product recommendation does not return enough recommendations to fill a block, then the fall back is shown. It is a hard switch between the primary or fallback recommendation. For example: if a block needs four products but the primary returns three, we will switch to the fallback for all products. Hard switching makes your revenue attribution simpler.

Previewing recommendations

You can preview the products your recommendation finds by clicking the preview button. This will perform any filtering in real time, typically returning the product set in less than 15 seconds. 

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