Most viewed product recommendation

Learn about the Most viewed product recommendation.


This recommendation type calculates the most viewed products in your catalog Insight data collection. Most viewed is a non-personalised recommendation, which means that you can filter its list of products using our recommendation builder to create more specific recommendations.

For example:

Most viewed female running shoes

To create a most viewed recommendation:

  1. Go to Ecommerce > Product recommendations
  3. Hover over the Most viewed block, and select SELECT.most-viewed.png


To use the most viewed recommendation, you should review the Insight data dependencies.

You must also ensure the following:

  • You are using Dotdigital’s Web Behavior Tracking and have valid Insight data
  • Products have a price greater than zero

Data used for building a recommendation

Most viewed recommendations are built from your entire Insight data collection, however, the builder applies a weighting curve to ensure that recommendations remain relevant over time.

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