Add UTM tags to SMS links for Google Analytics

Learn to add UTM tags to your SMS links and start using Google Analytics to track your campaigns.

Overview

If you use Google Analytics, you can add UTM tags to your SMS links to help you better understand your customers. It’s also more convenient, as you won’t have to create a new UTM tag each time you send a new link. This only works if you have link shortening and tracking turned on.

Add UTM tags to your SMS links

To use UTM tags for your SMS message links:

  1. Go to the SMS area.
  2. Go to Campaigns > Advanced features.
  3. Go to Google Analytics tracking > Continue.

To change any default values, click the pencil icon under the Edit heading.

To disable UTM tags for your SMS message links:

  1. Go to the SMS area.
  2. Go to Campaigns > Advanced features.
  3. Click Disable Google Analytics tracking.

See also

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