Keep a close eye on all your valuable marketing data from across your account using Dotdigital’s dashboards and reports. Display your data with graphs, tables, and performance tiles to quickly see the areas you’re excelling in and where you might need to focus on improving.
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Dashboards and Reports
Dashboards
Dashboards show an account-wide visual overview of your data for specific channels. For example, the Email dashboard displays statistics from all of your email campaigns including:
Engagement data
Interaction data
Delivery data.
Dashboards are useful for understanding your account's performance, identifying trends, and leveraging that information to improve your future communication with your contacts.
Reports
Reports show real-time performance data from individual pieces of content in your account, such as an email campaign from the Email section. Reports are an excellent way to examine your communications in fine detail and can help you determine what criteria makes them successful. You can also go a step further by comparing the reports of multiple pieces of content against each other, for example, multiple email campaigns.
Do more with Analytics
Get started with Analytics using one of our guides.
Account
Account analytics (email and SMS)
View all your email and SMS marketing data from your account in one place.Cross-account analytics (email and SMS)
Just like Account analytics, Cross-account analytics lets you view all your email and SMS marketing data from your account, but also your child accounts too. This can help you compare all your marketing data from multiple accounts in one place.
Channel
Email dashboard
See an account-wide overview of how your email campaigns perform.Email campaign report
Display informative, real-time data about your email campaigns.SMS/MMS report
Track your SMS/MMS campaigns performance.Program reports
Check how your programs are helping your account using the report's table and chart views.Survey, pages, and forms reports
Learn about your pages and forms visitors and responses.Chat reports
Check how chat is helping your customers, how quickly each case is resolved, and who your top agents are.Transactional email dashboard
Display an account-wide visual overview of your transactional emails.
Commerce
Retail dashboard
See valuable information about your revenue, orders, and customers.RFM personas dashboard
An interactive visualisation of your customers.Opportunities dashboard
See your customer opportunity groups ranging from Most engaged champions to Lightly engaged non-customers.Persona movement report
See how your customer base is changing over time and what your customer life cycle looks like.Product recommendations report
Learn how much revenue your product recommendations have collected.Abandoned cart report
See how many carts and how much revenue you have lost and recovered from your abandoned carts.
Use cases
Analytics is an invaluable resource that helps you to grow your organisation and endlessly improve your content. There’s a number of useful things to learn from your account’s data and many ways to utilise it for improving, here’s a couple of popular examples:
Compare and contrast split test campaigns, see which content has a higher click rate and determine the best content and send times.
Pull all your accounts performances into one place with Cross-account analytics. This can be useful for seeing which accounts are generating the most engagement and how this can be replicated in others.
Nobody likes lost revenue, use abandoned cart reports to see your cart Recovery rate, Revenue recovered, and Value of lost carts.
Wow your investors with up-to-date reports on how your organisation is improving.