Automation is an extremely powerful tool that allows you to react quickly and efficiently to contact interactions and set up scheduled actions for the future. You can also automate a whole range of your most repetitive tasks to save time and let you focus on other things.

There are lots of options for automating your workload in Dotdigital. Here’s a rundown of the different tools the platform offers to streamline your processes and lighten your workload.

Create and build program journeys with the program builder. Automate your workflows without writing a single line of code.

Create and design bespoke email, SMS or MMS campaigns for use in automations.

Choose a triggered email campaign to automatically send to contacts who reply to any of your email campaigns, or set a triggered campaign as a response to replies sent to a specific campaign.

Set up an automated SMS campaign to be sent to anyone who sends you an inbound SMS message, or create trigger words which receive a specific SMS campaign in response.

Send automatic, non-marketing communications to your contacts in response to their interactions with you - for example, password reset requests or order confirmations.

Extend your reach with Digital marketing channels utilised in automations.

There are huge numbers of possibilities for using automation. Here are a few ideas to inspire you: