Creating emails in multiple languages and alphabets


You're able to create and send your emails in any foreign language using the application.

However, in some cases, it could be that you'll need to make an adjustment to your account settings in order to guarantee full support of the specific character set you're using. 

By correctly adjusting this setting, which is called the default encoding function, you can be confident your contacts will receive your email without any missing/substituted characters in foreign languages, including Chinese, Arabic and Russian.

Although this may sound a little complex, please read on for a full explanation. Alternatively, you may decide to seek the further advice of a developer to help you out.

About the default encoding function

You'll find the default encoding function by clicking the person-and-cog icon in the bottom left corner of the screen, and then going to Account > Account settings.

The 'Default encoding' dropdown is under the 'Localisation' section at the very top of the page.


You'll see your default setting. Most users won't need to switch from this.

Why the default encoding could need changing

Some languages have more unusual and extensive alphabets than others. This can require a different character encoding to ensure all of the various characters found within it are represented. For example, in our dropdown, we have 'Cyrillic (Windows)', which is commonly used in Russia to display characters like Л and Д, and many more.

Depending on what language or languages you want to send your emails in, it's worth checking just to make sure you're aware of any special requirements that may require a change to the default encoding setting.

Changing the default encoding

If you do need to make a change, simply use the dropdown next to 'Default encoding' to make a new selection, and then click Save settings at the foot of the page to apply it.


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    I do not have this tab? 

    How else can I change the language settings?

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    This is in fact a bug, plus this article needs updating once the bug is fixed, so thank you for drawing it to our attention!

    'Default encoding' was moved out of Campaigns > Advanced features and its new place should be found by mousing over Hi [your name]! and then selecting Account > Account settings, where it should be found under 'Localisation'. The problem is it's not there!

    This will be fixed in our next scheduled update on 28th October. In the meantime, you can change encoding on a per campaign basis by clicking on Campaign settings when setting up a campaign - see the foot of Getting started - Campaign setup.

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    Hi Stoo
    Very useful, thank you. One follow-on question though. If you select "Chinese National Standard GB" so we can send emails to China, do we lose any abilities to carry on sending English-language emails?
    Many thanks

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    Hi Steve. Thanks for your question. Yes, you can still send English-language emails after setting your default encoding to 'Chinese Simplified (GB18030)'. You might want to check this out for yourself by changing the setting briefly and sending a test send to yourself.

    However, it's useful to be aware that Unicode has good support for sending in Chinese, and most other languages. More here -