Learn how to view the reporting for a single campaign.
The Email report shows you informative, real-time data about a particular campaign.
View an Email report
To view a report for an email campaign:
- Go to Analytics > Channel analytics > Reports: Email.
- Select the campaign you want to view the report for.
At the top of the email report, there are four headline tiles.
The headline tiles show the most relevant information in your report to give you an instant overview of your campaign's performance. If more information is available for a headline, a link to the full report appears when you hover over it.
The headline tiles show:
- Most common email address domain
- Most common email client
- Click-to-open rate* and a comparison to previous campaigns
The total revenue generated within the chosen date range.
To learn how revenue attribution works, check out the article Revenue attribution.
Click-to-open rate explained*
The click-to-open rate (CTOR) indicates the effectiveness of your content by showing you the percentage of recipients who are interacting with your content after opening it.
It's the total number of unique clicks divided by the total number of unique opens, given as a percentage. For example, imagine you sent your campaign to 100 contacts. Ten recipients opened it, and five of the ten recipients clicked links. Therefore, your CTOR for that campaign is 5/10 x 100 = 50%.
Active email campaign banner
If contacts are still engaging and interacting with your campaign, we let you know by displaying a banner under the headline tiles.
We remove this message when the campaign becomes inactive -- that's when no new opens or clicks have occurred for two days. If we detect any future activity, we display the message again, and the two-day inactivity limit restarts.
Email campaign details
Under the heading Campaign details you can see general information about your campaign. Quickly check details such as the subject line, the address books you sent your campaign to, and the last date you sent your campaign.
If your campaign is a ReMail, the address books in the Sent to field will be preceded by Non-openers re-mailed for campaign.
- Deleted address books
If you sent your campaign to an address book that has since been deleted, that address book in the Send to field will have a line through it and not be clickable.
- Dynamic content
You will see an orange bolt if your campaign includes dynamic content. Hover over this bolt to see the content of the dynamic content.
Under the heading Delivery report you can see statistics about the people receiving your campaign. The Delivered metric refers to the number of inboxes that a campaign reached.
The Engagement section includes information about who is looking at your campaign.
The heat-map in the Opens map section shows you the areas of the world where your email campaign was last opened.
Under the header Interaction, you can see how contacts interact with your campaign.
Top links and clicks
The Top links section shows more information about the most popular links in your campaign. The Clicks metric includes the number of links clicked more than once by the same recipient.
Information about mailto links, for example,
mailto:firstname.lastname@example.org, does not appear in any click reports.
If your campaign was a split test, the Split test results section includes details about the winning split test and the losing split test.
To learn more about split tests, check out the article Split test an email campaign.
If your campaign was set up as a ReMail and your ReMail hasn't yet been sent, you can change the time and date on which it will be sent to your contacts who have not yet opened it.
To change the ReMail date:
- Select the calendar icon.
- Choose a new date.
- Select the checkmark.
To change the ReMail time:
- Select Send on.
- Edit the time.
- Select the checkmark.
The ReMail time must be in the following format: hh:mm. For example, one o'clock in the afternoon is 13:00.
After the ReMail has been sent, click the ReMail report button to view the report.
Other report actions
- Make sure that you and your colleagues never miss a report by setting your email reports to be automatically sent to up to 25 email address
- Print the report so that you can make notes on it offline by going to the 'Report actions' dropdown in the top-right of the page and clicking Print report
- Filter the report so that the statistics are more focused
- Compare the reports of different campaigns