Use last browsed WebInsight data in a program

Learn about last browsed WebInsight data and how to use it in a program.

Overview

The product a contact last browsed can be identified because we extended our web behavior tracking script. Because of the extended script and its support of custom values, you can create programs that contain rules based on what your contacts have previously browsed.

Important

Please read our Introduction to abandoned browse article before continuing, so you know what’s required.

Using WebInsight data in a program node

You can add an abandoned browse WebInsight data collection to your program by going to the Automation area (Automation > My programs) in Engagement Cloud.

Information

If you’re not familiar with building a program already, check out the Automation area in our help centre.

Here’s an example of a rule you can create:

ruleex.png

Once you create a rule, you can build a basic program path, like this one:

ruleex1.png

Important

The design of the program must consider:
  • The web behavior collection’s custom fields are populated with a product
  • Session recency
  • Purchase recency
  • Overlap with any abandoned cart program (with cart emails taking priority)
  • Potential email send volumes may dramatically increase
  • Segments should be created to give an indication of the daily rate
  • Appropriateness of a second email in the journey — browse abandonment is a very low indicator of purchase intent

See also

Did you find this article helpful?

Can we help?

Thanks for using Engagement Cloud. If you need more help or support, then contact our support team.