View the unsubscribes report of an email campaign

Learn to use the unsubscribes report to see how many users unsubscribed from your address books through an email campaign.


Contacts can select the unsubscribe link in your email campaigns to unsubscribe from an address book at any time.

You can view all unsubscribe actions for a campaign in the unsubscribe report.

This also includes contacts who reached their bounce threshold (as set under Contacts > Suppressed contacts > Bounce settings), and those who've used the option to report your email as spam/junk in their email client.

These addresses are automatically removed from your address book(s) so that they can't be emailed in future. This would apply even if these email addresses were included in a future upload to the same or different address books. They'd be automatically excluded from the upload.

A complete list of all addresses removed can be found under Contacts > Suppressed contacts.

View the unsubscribes report for an email campaign

To view your unsubscribed report:

  1. Go to Analytics > Channel analytics > Reports: Email.
  2. Select the campaign you want to view the report for.
  3. On the Email report, expand the More reports drop-down menu and select Unsubscribes.

Whole account reporting

To view unsubscribe reporting for your whole account, plus much more, check out the article Account reports.

Using the Unsubscribes report

This report shows all unsubscribed contacts.

Any subsequently deleted contacts in the reportshown as Deleted contact (apart from deleted suppressed contacts whose email addresses will need to be retained).


See also


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