Learn how to use your ecommerce store data with Dotdigital.
Our ecommerce features can be used by a wide range of ecommerce businesses to increase sales, improve customer engagement, and provide more personalised experiences to your customers.
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Here are a few examples of the features within Ecommerce:
We provide integrations with many popular ecommerce platforms, including Magento, Shopify, BigCommerce, Shopware, WooCommerce, and more. By connecting your store, you can automatically sync your data, such as order history, customer, and product data. Plus, you can take advantage of the benefits listed below.
To learn more about all our ecommerce integrations, check out the section Ecommerce integrations.
Web behavior tracking
Install our web behavior tracking scripts on your store to gain insights into how customers and prospects interact with your website so that you can deliver even more relevant and compelling content.
With Insight data, you can store and access information related to your customers' purchase history and behavior, enabling you to build complete profiles of your customer base.
Through the platform's API, you can store collections of arbitrary data against individual contacts or accounts. This data can include many customer interactions, such as website visits, orders, bookings, consent, and more.
Insight data is layered, so you can store multiple records against each contact. And the flexibility of Insight data lets you store any data that can be serialised to JSON, allowing you to tailor your data collection to your own specific needs. You can then use this data to create highly personalised and targeted marketing campaigns, driving increased engagement and revenue.
Set up abandoned carts to automatically send targeted emails to customers who have left items in their cart without completing the purchase. By reminding customers of their abandoned items and, if you want, offering them an incentive to complete the purchase, you can significantly increase the chance of recovering lost sales.
Use abandoned browse to recover lost sales by reminding customers of the products they viewed and, if you want, providing incentives for them to complete their purchase.
Use product recommendations in your campaigns to show related products to customers based on their browsing and purchase history. For example, if a customer frequently purchases snowboard boots, you can use this data to recommend complementary products such as bindings or straps.
Our ecommerce reporting tools give you a comprehensive view of your store's performance and allow you to make data-driven decisions to improve sales and customer engagement. Our reporting tools track ecommerce data, including sales, revenue, and order history.
Do more with Ecommerce
Get started with Ecommerce using one of our guides.
- Web behavior tracking
Unlock valuable insights with web behavior tracking.
- Insight data
Optimise your marketing strategy with Insight data.
- Abandoned carts
Recover lost sales with abandoned cart campaigns.
- Abandoned browse
Increase sales with abandoned browse recovery.
- Product recommendations
Maximise your sales with personalised product recommendations.
- Ecommerce reports
Gain valuable insights with ecommerce reports.